Coach.
Privacy Policy
Last updated 7 October 2026
Coach. is a coaching platform: a website where coaches plan training and nutrition, and an iPhone and Android app where their clients follow it. It is run by Peak Performance Consultants Ltd, a company registered in England and Wales (number 13914529), registered office 31 Parkwood Gardens, Calverley, Pudsey, LS28 5PJ, England ("we", "us"). This policy explains what information the platform holds, who is responsible for it and the choices you have.
1. Who is responsible for your information
If you are a client: Your coach decides what to collect and how to use it to coach you, so your coach is responsible for your coaching information (the "controller"). We store and process it on your coach's behalf (as their "processor") under our data processing terms. Your coach can tell you more about how they use it.
If you are a coach: We are responsible for your own account, billing and support information.
We are also responsible for the records we need to run and secure the platform, such as sign-in records.
2. Information the platform holds
Account: Name, email address, password (stored only as a salted hash we cannot read), profile picture and the coach you are linked to.
Coaching: Training programmes and workout logs, meal plans and food logs, supplement plans, check-in and form answers, goals and tasks, and messages with your coach (text, photos, videos and voice notes).
Health: Body weight, body fat and measurements, sleep, steps, energy burned, heart rate and similar readings, progress photos, training videos you send for review, and anything about injuries, conditions or medication you choose to share. This is special category information under UK law, so the app asks for your explicit consent when you create your account.
Device: Time zone, app version, phone model and system version, and a notification token so the app can notify you.
Coaches only: Business name, subscription status and billing history. Card details are handled by Stripe and never reach us.
3. Apple Health and Health Connect
With your permission on your phone, the iPhone app reads from Apple Health and the Android app reads from Health Connect. Readings can include steps, distance, active and resting energy, heart rate, resting heart rate, heart rate variability, blood pressure, breathing rate, oxygen saturation, VO2 max, weight, body fat, nutrition totals and sleep. The app can also write measurements you enter, such as body weight, back to Apple Health or Health Connect.
Only for your coaching: This information is used only to show your progress to you and your coach. It is not used for marketing or advertising, not sold, and not shared with data brokers or information resellers.
Limited Use: Use of information received from Health Connect follows the Health Connect Permissions policy, including the Limited Use requirements.
Your control: You can allow or remove each type of reading at any time in the Health app on iPhone or in Health Connect on Android. The app's Settings screen can open these for you.
4. How the information is used
- To let your coach plan your training and nutrition, follow your progress and give you feedback.
- To send you notifications about your plan, check-ins and messages.
- To run, secure and fix the platform, and to support you when you ask.
- For coaches, to manage subscriptions and billing.
For clients, the legal basis is your coach's, usually your explicit consent for health information. For coaches, we rely on our contract with you, our legitimate interest in keeping the platform secure, and our legal obligations (for example keeping billing records).
We do not sell personal information, use it for advertising, or use it to train artificial intelligence models.
5. Who else receives it
Your coach sees your coaching information. Other coaches and their clients cannot. We use a small number of companies to host and run the platform, listed on our sub-processor page, each under written data protection terms. We may also disclose information where the law requires it.
6. Where it is stored
The database and files are stored in Frankfurt, Germany, and training videos are converted in London. Where a provider accesses information from outside the UK, the transfer is covered by UK adequacy regulations or the International Data Transfer Addendum to the EU Standard Contractual Clauses.
7. How long it is kept
Coaching records are kept until you or your coach delete them, or your coach's account ends. Training videos you send for review are deleted automatically 30 days after you send them, or 7 days after your coach's review if that is later. Backups are overwritten within 7 days. Coaches' billing records are kept for as long as tax law requires.
8. Deleting your account
In the app, open Settings and tap Delete Account. This deletes your account and coaching records straight away. You can also ask us by email. Full steps are on our account deletion page.
9. Your rights
You can ask to see, correct or delete your information, to restrict or object to how it is used, and to receive a copy in a portable format. You can withdraw your consent at any time. If you are a client, your coach is the first person to ask; you can also contact us and we will pass your request to your coach. If you are unhappy with how your information is handled, you can complain to the Information Commissioner's Office at ico.org.uk.
10. Age
Coach. is for adults. Coaches may only invite clients aged 18 or over.
11. Keeping it safe
Each coach and client can only reach their own information, enforced inside the database. All traffic is encrypted in transit and stored information is encrypted at rest. Photos and videos are kept in private storage and shown through short-lived links.
12. Changes and contact
We will update this page when the platform changes how it uses information, and tell coaches and clients about significant changes.
Email: will@theperformanceconsultant.net
Post: Peak Performance Consultants Ltd, 31 Parkwood Gardens, Calverley, Pudsey, LS28 5PJ, England